ON THE FRONTLINE · WITH WHITE ROSE SAFETY · November 2026 | Issue No. 1
Welcome to the first issue of On the Frontline. Once a month we’ll send one short email: a brand we stand behind, one practical tip, and a shout-out to a department in our area. It should never take more than a couple of minutes to read.
I grew up hanging around my dad’s firehouse in Owensboro, Kentucky, and that’s where White Rose Safety really started. Six years in, we’re still a small, local team doing one thing: Putting First Responders First. With Thanksgiving around the corner, thank you for trusting us with your department.
Wayne Durbin
Owner, White Rose Safety
Just launched: same company, fresh look
You may have noticed our new logo at the top of this email. Same company, same people, fresh look. To go with it, we rebuilt whiterosesafety.com from the ground up to make it easier for your department to work with us. Here’s what you’ll find:
- A webstore for gloves, hoods, helmets, lights, tools and more
- Build Your PPE Package to request a full turnout gear quote
- Find Your Rep by county, with their direct phone and email
- About Ricochet and the other brands we carry
This month: use the 2026 budget before it’s gone
If your department has money left this year, here are three smart places to put it to work:
Spare gloves and lights. Vanguard gloves and Nightstick flashlights ship from our own shelf, so they arrive fast.
Shop gloves | Shop flashlights
Turnout gear for 2027. Pick your coat, pants, hood, helmet, gloves and boots in one place and we’ll send back a full package quote.
Build your PPE package
Gear washers and dryers. A station extractor is one of the best long-term investments in your crew’s health.
Compare washers and dryers
Buying for the whole department? Your rep can put together department pricing for you.
Gift ideas for your crew: small tools, used on every call
Looking for a thank-you for your members this season? Skip another hat or T-shirt. These small tools go on every call and get used all year.
- O’Toole Rascal Wedge: a door wedge built for the fireground, in several colors.
- H6 Homeland-Six radio strap: keep the radio where you can reach it.
- Motis Pocket Organizer Kit: a Snagger Tool, Mini Spanners and two wedges in one pouch that fits a bunker gear pocket.
Field tip: dry your gloves slow, not hot
Wet gloves turn stiff in the cold, but direct heat from a heater vent or radiator can shrink and crack the leather. Let them air-dry at room temperature, cuff open, and keep a dry spare pair on the rig all winter.
Firehouse Spotlight: your company could be here next month
Reply to this email with a photo of your crew and a line or two about your company: new apparatus, a milestone, a recruit class. We’ll feature a department from our area every issue.
Coming in December
Winter gloves and hoods from Vanguard and Majestic, plus how to tell when it’s time to replace them. In January, for Firefighter Cancer Awareness Month, we’ll cover gear washers, particulate hoods and non-PFAS turnout gear.
Want to see something in person?
Your local rep will bring it to your next meeting.
White Rose Safety, LLC | Putting First Responders First
717-208-2290 | sales@whiterosesafety.com | whiterosesafety.com
85 Ava Drive, Red Lion, PA 17356